OpticVue arrives at La Vanguardia: contact lenses in pharmacies

In the September 11, 2025, print edition, La Vanguardia dedicated a full article to OpticVue , highlighting our innovative offering: the first contact lenses sold directly in pharmacies in Spain.

The report explains how The Nordic Projekt , a leading group in eye care solutions in Europe, has developed a model that brings contact lenses to consumers easily, quickly, and safely , eliminating barriers and improving the purchasing experience.

A disruptive model in the pharmacy channel

As La Vanguardia points out, our system is based on a patented self-service display that allows users to choose their contact lenses without having to go through a traditional sales process.
This concept has been shown to:

• Increase sales by up to 30% in pilot pharmacies.

• Free up pharmacist time , allowing them to focus on other health services.

• Reduce unnecessary steps when purchasing contact lenses, creating a more streamlined experience.

Trust and closeness in the pharmacy channel

As La Vanguardia highlights, OpticVue was created to bring contact lenses to a trusted environment for the consumer: the pharmacy .

Our model combines proximity, advice, and security , making it easy for any user to purchase contact lenses with the support of a healthcare professional.

Innovation and vision of the future

The publication highlights The Nordic Projekt's philosophy: identifying real user needs and responding with innovative solutions.

With OpticVue, we're taking our mission to transform eye care a step further by bringing contact lenses into a trusted, accessible environment for everyone.

You can read the full article in the print edition of La Vanguardia (September 11, 2025). Or here: La Vanguardia OpticVue Article

Fountain

Original article published by La Vanguardia – Print Edition, September 11, 2025.