OpticVue Reaches National Press

OpticVue has been the focus of attention in more than 27 national media outlets, both print and digital, in recent weeks, confirming its place as one of the most important innovations in the Spanish optical-pharmaceutical sector.

The articles highlight the widespread acceptance of OpticVue contact lenses in pharmacies, the legal guarantee they offer, and the support of The Nordic Projekt, a leading organization in Southern Europe's visual care.

A cutting-edge model transforming the sector

Based in Elche with Swedish origins, The Nordic Projekt is present in over 10,000 sales points across Southern Europe. Through the pharmaceutical channel, its goal is clear: to offer superior quality visual solutions to the public.

Brands like Lektor, Matters, Perspektiv, and Nordic Vision have become benchmarks in the field of protective glasses for screens and presbyopia.

With the launch of OpticVue, the group advances even further: it now offers contact lenses sold directly in pharmacies, a category that is changing the way people access reliable sanitary products.

"The reception has been very good."

Andreas Roxe, the founder and CEO of The Nordic Projekt, stated in recent declarations:

"The reception of OpticVue contact lenses in pharmacies has been more than positive, exceeding our expectations. With an average of ten pharmacies contacting us daily to add the category, with consistent sales and satisfied repeat customers."

The media has emphasized that OpticVue is a legal and safe option for pharmacies, which can sell contact lenses as replacements with the same quality as leading manufacturers supplying opticians.

Pharmacies, the trusted channel

OpticVue strengthens the role of the pharmacy as a safe, accessible, and professional place to access healthcare services, providing customers with the opportunity to purchase contact lenses with complete confidence.

The project demonstrates that democratizing the use of contact lenses is feasible without compromising safety or quality, but rather by incorporating accessibility, extended hours, and proximity.

Constant expansion

The Nordic Projekt continues to rely on innovation, design, and technology as the foundations of its progress, with continuous growth and an expanding network of pharmacies.

OpticVue's media presence not only solidifies its position as a leader in the sector but also promotes its mission: to protect people's eyesight with safe, accessible products designed for daily life.

Media outlets that have published about OpticVue

Among the more than 27 headlines that have echoed the news are:

OpticVue hits national press