Why a contact lens display in pharmacies?

In countries like Sweden and Denmark, the self-service model for contact lenses is a success: each pharmacy sells an average of €8,500 per year solely in contact lenses. Now, this model arrives for the first time in Spain with OpticVue.
Furthermore, contact lens users already know what they need: their prescription, their frequency (monthly or daily), and which material works best for them. This makes self-service perfect for them.

OpticVue Floor Display

The comprehensive solution for a new sales channel in pharmacies

The floor display is OpticVue's main fixture and is designed to become a complete and autonomous category within the point of sale.

Main features

1. Exclusive self-service system

The design follows the patented sales system used by Nordic for reading glasses, present in 6,500 pharmacies in Spain.
This allows users to serve themselves, without the need for constant assistance from the pharmacist.

2. Clear and visual presentation

The display organizes contact lenses by category and diopter, so customers quickly find what they need.
It includes all three OpticVue product lines:

• HighOxygen (monthly) → maximum oxygenation.

• HydroPlus monthly → hydration and comfort.

• HydroPlus daily → ideal for dry eyes.

3. High capacity: 156 units

Its complete composition includes 156 boxes distributed by prescription ranges, ideal for covering usual demand without the need for frequent restocking.
(Detailed composition shown on pages 11–12 of the PDF document).

4. Graphic material and POS included

Each display includes:

• Box of free samples.

• Individual boxes to give samples to users.

• Window decal.

• Thank you letter to the pharmacist.

• Informative triptych.

• Flyers for consumers.
  All of this increases visibility and facilitates recommendations.

5. Continuous training

The sales team and pharmacies receive regular training from the Key Account Manager.

6. Special conditions for pharmacies

• Direct service from the warehouse for implementation and restocking.

• Return of expired product.

• Exchange of slow-moving diopters.

OpticVue Tabletop Display

Perfect for small spaces and counters

For pharmacies that want to incorporate the contact lens category without taking up too much space, OpticVue also offers a compact tabletop display.

Main features

1. Three categories in a compact format

Includes:

• HighOxygen monthly

• HydroPlus monthly

• HydroPlus daily
  It is ideal for counters, consultation areas, or spaces where users are waiting to be attended.

2. Intuitive presentation

The organization maintains the same visual system as the large display, facilitating self-service in a much smaller format.

3. 77 implementation units

Contains one unit of each diopter, selected based on market behavior to maximize sales.

4. Ideal for driving impulse purchases

Its counter location allows for:

• Reinforcing brand visibility.

• Converting users of single solutions or eye drops into OpticVue contact lens users.

• Increasing turnover without occupying shelf space.

Free samples: OpticVue's sales engine

One of the most powerful elements of the OpticVue system is the sample program.
According to document data, 86% of users who try the lenses, repeat purchase.
This makes samples a direct driver of conversion.

Pharmacies give samples to:

• Users who buy single solutions.

• Users who buy moisturizing drops.

• Customers who already use contact lenses.

The recommended phrase:
"Try these contact lenses, and if they work for you, you can buy them here."

Advantages for pharmacies

1. New high-value category

The average contact lens user spends €185 per year, stays with the brand for 6 years, and represents a total value of €1,110 per customer.
The display allows capturing and retaining this customer.

2. Speed and simplicity

Buying in a pharmacy is more convenient than at an optician:

• No appointment needed.

• No cross-selling pressure.

• Fast and accessible experience.

3. Competitive pricing

OpticVue offers contact lenses with optical quality and a much more accessible price than traditional opticians.

4. Pharmacist's trust

In Spain, pharmacists are highly credible figures.
If the product is in a pharmacy, users assume it is safe, reliable, and of good quality.

Conclusion: a display that converts

OpticVue displays—both floor and tabletop—allow pharmacies to:

• Incorporate a high-demand health product.

• Increase average ticket value and customer loyalty.

• Differentiate themselves with a unique system in Spain.

• Offer a fast, accessible, and frictionless purchase.

OpticVue doesn't just introduce contact lenses to pharmacies: it introduces a complete category and a new business model, based on simplicity, quality, and trust.

If you would like to request information, you can do so here

Or if you prefer, call +34 661 417 622